![]() It doesn’t really mean anything beyond his being a former player who pays attention. The popular take on Romo, who played quarterback for the Dallas Cowboys, is that he has an almost preternatural ability to predict the play a team will run right before it runs it. People don’t just happen upon “Young Sheldon” by accident. The games, with their big audiences, give networks an unmatched platform for promoting their primetime entertainment shows. ![]() The second highest? The AFC Championship, also seen on CBS, with 54.3 million viewers.īut it’s more than that. CBS carried the 2019 Super Bowl, in which the New England Patriots beat the Los Angeles Rams, was the most-watched program on television, with 98.8 million viewers. The NFL averaged 16.5 million viewers per game in 2019. MADDEN 17 TRASH TALKER TVNFL ratings are up, and typically games are the highest rated broadcasts of any kind on TV every week. Romo's contract is less than 2% of the current cost, and way less than what that total cost could become.įootball is the TV rising tide that floats all network boats. ![]() But CBS pays about $1 billion a year for the rights, and again, that number is expected to balloon. If they were handing out cash like that, we'd all be in line. Not that it's an inconsiderable amount of money. When you’re talking about those kind of numbers, $17 million a year is a drop in the bucket. Granted, it costs a lot of money, too - the next TV contracts reportedly may cost a network $8-10 billion a year. MADDEN 17 TRASH TALKER LICENSEHere’s why Romo, who joined CBS in 2017 and immediately became part of its lead broadcast team, is so valuable: Because to television networks, the NFL is a license to print money. Would ESPN lure him away, signing him to a record contract to become the analyst for “Monday Night Football”? That seemed to be the smart money, so to speak, the only one really on the table - the franchise has lost a lot of its buzz in recent seasons. Romo’s fate, as his contract with CBS expired, was the subject of headlines for months. Kidding! Sort of.) How Romo fits into the CBS football strategy (Yes, people know Joe Buck, but he's a play-by-play commentator. He, alone among color commentators, is known to the casual fan, and that’s the fan the NFL depends on for audience growth. Can you?Įven if you can, it’s Romo who’s always front and center when talking about broadcasters. It’s so subjective that there’s no point in arguing the point.īut you can certainly make a case for Romo as being the most valuable. Many people put him in the top two or three, at worst, but he’s generally regarded as tops. ![]() You can debate whether Romo is the best analyst in the game. You hear that CBS is paying NFL analyst Tony Romo $17 million a year to stay at the network and you swallow hard and think to yourself, “There is no way this guy is worth that much - nobody is.” ![]()
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